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Includes Teaching Notes
Dietary supplements are a billion-dollar unregulated industry. Walgreens Boots Alliance earns millions in revenue each year in its retail pharmacies from the sale of such supplements. Consumers who take dietary supplements often do so with the...
This paper is intended to help faculty develop cases that are more than classroom exercises. The authors of this article advance the notion that excellent case studies, including those in accounting and finance, are indeed possible. The...
Abstract
Mars Inc., the parent company that owned and marketed Snickers chocolate candy launched an advertising campaign featuring the celebrity Mr. T. The campaign slogan, “Get Some Nuts,” was created by Abbot Mead...