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![Journal of Critical Incidents Journal of Critical Incidents](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/logo/Screen%20Shot%202020-01-07%20at%203.12.57%20PM.png?itok=4STu7rPz)
Matt Smith, a college student who lived at home in Cook County, took charge of family grocery shopping as a result of the Sweetened Beverage Tax Ordinance passed by the County Board on November 10, 2016. The “Soda Tax,” proposed to close a...
![Journal of Critical Incidents Journal of Critical Incidents](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/logo/Screen%20Shot%202020-01-07%20at%203.12.57%20PM.png?itok=4STu7rPz)
After looking at another disappointing quarterly report for new accounts, Patty, the V.P. of Retail Banking for Second Peak Bank, was convinced that immediate action needed to be taken. Faced with six consecutive quarters of declining new...
![Journal of Critical Incidents Journal of Critical Incidents](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/logo/Screen%20Shot%202020-01-07%20at%203.12.57%20PM.png?itok=4STu7rPz)
This critical incident is about self-imposed reputational crisis because of a controversial Facebook post by Shannon Reilly, who owned and operated Magnolia Bistro. Reilly was in the middle of the public relations kerfuffle as a result of his...
![Journal of Critical Incidents Journal of Critical Incidents](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/logo/Screen%20Shot%202020-01-07%20at%203.12.57%20PM.png?itok=4STu7rPz)
This critical incident describes an ethical dilemma faced by a co-owner of a craft brewery. Since the public debut of his beers, Chris Fast of Route 2 Brews continued to receive criticism of his beer names and labels. Psychotic Blonde, Horny...
![Journal of Critical Incidents Journal of Critical Incidents](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/logo/Screen%20Shot%202020-01-07%20at%203.12.57%20PM.png?itok=4STu7rPz)
On September 10, 2017, as Hurricane Irma moved toward Florida, one Tesla owner with a 60wKh battery capacity phoned in to ask if Tesla would grant him the battery power equal to a 75wKh model. This owner knew that while the Tesla model he...
![Journal of Critical Incidents Journal of Critical Incidents](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/logo/Screen%20Shot%202020-01-07%20at%203.12.57%20PM.png?itok=4STu7rPz)
In an environment where published public opinion can make or break a company, both individuals and organizations should be aware of what content is permissible in an online review, and what crosses the line into defamation. Also important is...
![Journal of Case Studies Journal of Case Studies](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/logo/Screen%20Shot%202020-01-07%20at%203.12.17%20PM.png?itok=FW5wqVdw)
John Stewart, owner of Above Board Storage, had built a successful storage company on a slim marketing budget, but sales had started to slump. He recognized that he had several internal problems to fix with the management of the operation and...
![Notre Dame Notre Dame](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/Fanning%20Center%20-%20ND%20Mark.png?itok=yXWmByLW)
Dietary supplements are a billion-dollar unregulated industry. Walgreens Boots Alliance earns millions in revenue each year in its retail pharmacies from the sale of such supplements. Consumers who take dietary supplements often do so with the...
![Global Jesuit Case Series Global Jesuit Case Series](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/GJCSlogo_rgb_0.jpg?itok=zB5Rocn4)
Abstract
Mars Inc., the parent company that owned and marketed Snickers chocolate candy launched an advertising campaign featuring the celebrity Mr. T. The campaign slogan, “Get Some Nuts,” was created by Abbot Mead...
![Notre Dame Notre Dame](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/Fanning%20Center%20-%20ND%20Mark.png?itok=yXWmByLW)
Global Genes, a patient advocacy group for the rare disease community, must plan for the launch and marketing of Rare X, a new data collection and analysis platform. This moonshot proposal is contingent upon the collaboration of various...