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Could an e-tailer successfully compete in the tablet pc wars? Amazon seemed to think so. Apple thought they had the tablet pc market all wrapped up for the 2011 holiday season with their popular iPad tablet posting record sales. That was until...
After several years as a sales representative, Todd was promoted to zone sales manager. This promotion caused Todd to think back about his start with the company and his friend and mentor, Clint Smith who had told him at his interview that the...
This descriptive case requires students to consider Absolut Vodka’s limited edition product launch in the Chinese market. The Absolut Vodka brand had gained fame throughout the world in the artist, fashion and music community for its creativity...
Dr. James Knight had a small dental practice. One of his employees, Melissa Nelson, had worked for the facility for approximately ten years. Dr. Knight and Nelson became quite close and shared with each other a lot of personal information and...
Located on the northeast shores of Lake Huron, the small town of Rogers City continues to face challenges with economic development to the area. With access to fresh, clean water, the rural beach town has survived, despite a dwindling Michigan...
In February 2013, DC announced a special anthology of Superman stories that would be cowritten by Orson Scott Card, who had actively spoken out against gay marriage. In response to the announced hiring of Card, over 16,000 people signed a...
The Atlantic Coast Conference (ACC) faced a crisis. Routinely known as one of the best basketball conferences in the nation, the ACC faced the possibility that one of its premier football members, Florida State University, would leave the...
In response to the financial crisis of 2007-2008 and the resulting changes in loan criteria by the U.S. Small Business Administration, Rocky Mountain Chocolate Factory experienced a significant decrease in their annual new retail openings. The...
Nathan O’Rourke’s simple service contract became complicated when the contractor he was responsible for chose to work beyond the scope of the contract. Although he knew the contractor worked at risk with the best of intentions, there was a mess...
Anders Dahlberg is at a crossroads. As Underwriting Director at WMUK, he must find new ways for the local, NPR affiliate-classical music radio station to remain relevant. The station’s listener base is historically affluent and aging; yet it...