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Cases in Corporate Ethics 4.3: This case discusses the rationale behind doling out dividends to shareholders at the cost of liquidity and financial robustness. It has always been hotly discussed in financial circles what the ideal strategy is...
Hyundai Motor Company along with Innocean Worldwide, a marketing and Communications Company, released a video advertisement with the intention of promoting the Tucson iX35 and the automobile’s 100% water emissions. The video depicted a man...
Sustainable marketing is one of the main challenges facing firms over the next few years because of its potential impact on both the growth of firms and the image of business people, hence the need for executives to manage its implementation....