Abstract
Weight Watchers Summary.pdf
Conference Attendance
Not sure
Keywords
Brand Promise, Brand Identity, Brand Promise, Brand Community, Spokesperson Theory
Consider for Special Sponsored Track: Integral Ecology
No
Speaker(s)
Bradley Brooks
Cara Peters
Session Time Slot(s)
Time
-
Authors (Name, Institution, Email)

Bradley W. Brooks, Queens University of Charlotte, [email protected]

 Zachary M. White, Furman University, [email protected]

Cara O. Peters, Winthrop University, [email protected]