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SUNDAY, JULY 11, 2004

6:30pm

Mass

7:30pm

Opening Forum Session: Conference by Mr. Michel Camdessus, ex-IFM Managing Director (January 1987- February 2000)

9:00pm

Opening Banquet

MONDAY, JULY 12, 2004

9:00 - 9:30am

Introduction Plenary Session: Marketing: three factors generating change, Presentation: D. Victor Urcelay (Dean of ESTE – Universidad de Deusto)

 

1st Factor: Social and ethical elements 

9:30 - 11:00am

First session: Today's consumer

 

a) In Europe. (Carmelina Vela. ICADE - Universidad Pontificia Comillas),

 

Second session: Marketing ethics

 

Third session (parallel): Cause-related Marketing and Marketing for Universities