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Nancy’s Nightmare
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Nancy was a student who took an exam in her university’s Testing Center because she needed extended time and a distraction-free environment.
December 1, 2022 | Suzanne Dieringer, The University of Tampa
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Nike’s Fast Break to the Consumer
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This critical incident traces the impact of Nike’s decision to refocus its distribution strategy toward internal marketing channels.
December 1, 2022 | Joyce A. Young, Indiana State University
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The Rippling Impact of a Ransomware Attack
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In July 2019, a Ransomware attack on the Springhill Medical Center in Mobile, Alabama resulted in Springhill having to shut down their network for nearly eight days due to the attack.
December 1, 2022 | Liam Wenk, LeMoyne College
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Rihanna’s Savage X Fenty Lingerie: Deceptive Marketing for All Body Types?
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A business partnership between pop star Rihanna and TechStyle to sell Savage X Fenty (or X Fenty) branded lingerie seemed like an ideal business start-up and sales started strong.
December 1, 2022 | Bradley W. Brooks, Queens University of Charlotte
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Good Samaritan or Poor Performer?
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This critical incident is about Amir Shedyak, a supermarket Customer Service Leader, who was fired from Hannaford Supermarket by Store Manager Rolland Tessier for violating Hannaford’s safety pol
March 2, 2023 | Paul E. Olsen, Saint Michael’s College
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Customer Trust or Business Realities: Trying to Keep a Small, Family Firm Alive in
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This decision-based critical incident describes Jorge’s concern about how to deal with the double bind of customer backlash caused by charging large deposits for propane tanks while facing a seve
December 1, 2022 | Neil Tocher, Idaho State University
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Takata Airbags- A case overview in corporate social media apologies
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Takata airbags was one of the world’s leading airbag manufacturers, until airbags began to explode on impact.
March 10, 2022 | Danica Schieber, Sam Houston State University
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Should I Stay or Should I Go? A Three-Pronged Approach to Managing Interpersonal Conflicts in Academia
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Untenured faculty member, Raymond Patrick, exited a meeting with Frank Burns, School of Management Assistant Director at Bay State University (BSU).
March 10, 2022 | Benjamin Anderson, San José State University
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Robinhood or Sheriff of Nottingham?
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On January 28, 2021, just before dawn on the West Coast of the United States, Vladimir Tenev, the CEO of Robinhood, received a margin call from the U.S.
March 10, 2022 | Benjamin Anderson, San José State University
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Personal Loyalty versus Business Operations: What to do about an Aging Employee who is also a Long-time Family Friend?
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As Josh ate breakfast, he wondered what he was going to do about Ben, his 64-year-old longtime family friend and salesperson suffering from severe arthritis.
March 10, 2022 | Tyler Burch, Idaho State University
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No Love for Mac & Cheese
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Elizabeth Torres glared at the documents from the Phillips, Cantor and Shalek law firm. She had stated in an email to several individuals that I Heart Mac & Cheese was a scam.
March 10, 2022 | Joyce A. Young, Indiana State University
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Levi Strauss & Co.: A Marketing Channels Balancing Act
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For Chip Bergh, CEO of Levi Strauss & Company, the fact that Levi’s own e-commerce sites accounted for only 4% of the company’s net revenues in 2018 was unacceptable (Levi Strauss &&
March 10, 2022 | Joyce A. Young, Indiana State University
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The Grand Ole Opry: The Show Must Go On?
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Scott Bailey sat in his office, pondering his dilemma: “We haven’t missed a Saturday evening show in over 94 years, but I don’t see how we can avoid cancelling this week.” It was Thursday,&n
March 10, 2022 | Jeff Cohu, Lipscomb University
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Goodyear: Navigating a Socio-Political Firestorm
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An American company in a verbal war with a sitting American president?
March 10, 2022 | Bradley W. Brooks, Queens University of Charlotte
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Edmonton Eskimos: Brand Value vs. Social Values?
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The Edmonton Eskimos (EE) were a highly popular Canadian Football League (CFL) franchise. As board chair, Janice Agrios faced growing accusations of insensitivity with escalating calls to&nb
March 10, 2022 | Bradley W. Brooks, Queens University of Charlotte
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Controversial Children’s Toy Blows Up in CEO’s Face
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Boom. YULU President and co-founder Jochem van Rijn was blown away by the backlash to his “Cut The Wire” children’s toy, a toy bomb that had to be defused before it exploded.
March 10, 2022 | Paul E. Olsen, Saint Michael's College
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Chuck E. Cheese: Will the Rockstar Mouse Survive COVID-19?
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“Whatever we decide, we have to remember that Chuck E. Cheese’s heart and soul is centered around entertainment,” thought Chuck E.
March 10, 2022 | Virginie Pioche Khare, Eckerd College
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Cheerleaders Fired over Zoom: Was it unfair?
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"We were shocked," said Erica Hanner. "None of us had any idea that this was coming. It hurt a lot, honestly. I was speechless for probably 10 minutes after.
March 10, 2022 | Claire L. McCarty, University of Wisconsin-River Falls
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Operating when there are no rules: An HRM dilemma in changing guidelines
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Jada Williamson had been working for Dawson Financial for the past 15 years as Director of Human Resources.
March 10, 2022 | Kristi M. Bockorny, Northern State University
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Challenges of COVID-19 Vaccine Rollout
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When Ann Mary Price, who was 70 years old and worked for the West Virginia State Senate, snatched a Covid-19 vaccine appointment on the first try, she was elated.
March 10, 2022 | Te Wu, Montclair State University
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