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This decision-based critical incident describes General Manager Craig Newtonberg’s inability to hire a successful mechanics department manager at Trucks Unlimited, LLC.
The critical incident considers how innovative business models deployed by new entrants have the potential to serve as agents of disruptive or discontinuous change.
This critical incident involves a lease versus a buy decision for a vehicle.
This critical incident describes a situation faced by Meghan Farren, Chief Marketing Officer for KFC in the UK.
Ford Motor Company’s unexpected purchase of the historic Michigan Central Station is a critical incident designed to evaluate a major CSR-based investment decision.
This CI describes the position supervisor Kevin Müller was placed in when Philipp Neumann posted “Hey Charlie Hebdo [Magazine] ...everyone pays for their crimes!
This critical incident describes an alleged discrimination incident involving Sound Credit Union (SCU), a 115,000 member, not-for-profit financial institution in Seattle, Washington.
The law provides an opportunity for people to craft the rules that control their relationships— business or otherwise. This is the essence of contract law.
This critical incident describes a situation in which two airplanes crashed within five months of each other in the Java Sea and Ethiopia, respectively.
One of the most significant challenges educators face is making material relevant to students.
Paul Black had recently completed his MBA and was looking to start a real estate investing portfolio.
Danny Howard had been a soil-grown farmer who learned the concepts and techniques of aquaponics from a lecture in an agricultural class in his late fifties.
Davenport was one of the first cities in Iowa to have riverboat gambling in the early 1990s.
Mr. Peanut was 100 years old and one of the oldest brand characters in the market place.
This case involves a study of a potential market entry into China.
Our world changes around each person, each business, each community, each nation, each region of the world.
Earl’s Cyclery and Fitness (Earl’s), located in Burlington, Vermont, is a specialty retailer in bicycles, accessories, and fitness equipment.
This critical incident describes a marketing decision faced by Elon Musk of Tesla.
This course gives students the chance to develop their knowledge and thinking about entrepreneurial opportunities by applying marketing concepts to the specific challenges of the small business,
This is an introductory Entrepreneurship course for those contemplating an Entrepreneurship major and minor with an opportunity to vie for a business loan to start a businesson campus.