Scholarly Articles

The pet food poisoning scare of 2007, in which numerous pet food products were contaminated with melamine sourced from China, seriously damaged many of the afflicted firms’ reputations for safety

On February 20, 2007, The Children’s Investment Fund sent a letter to the board of Dutch bank ABN AMRO stating strong requests with regard to the future of the company.

In November 2007, Facebook introduced Beacon, a feature designed to share a user’s online activities with friends.

The FutureGen Alliance was formed to develop an environmentally-friendly coal plant as a joint venture with the Department of Energy.

Street View is a new Google application giving 360 degree panoramic views of select U.S. cities. The media and Google users have voiced concerns about the images displayed on Street View.

After an extensive study, Xerox decided to undergo a rebranding.

Clinical tests showed cholesterol drug Vytorin® was not living up to the claims of the producers, Schering-Plough and Merck.

In July 2007, a European toy retailer discovered lead paint on a Mattel toy manufactured in China.

Macy’s controversial conversion of Chicago’s State Street Marshall Field’s Store is just one of many branding and customer loyalty challenges facing Macy’s Inc. today.

In August of 2007, Johnson & Johnson (J&J) decided to sue the American Red Cross (ARC) for illegal use of the Red Cross symbol.

After ten years of meteoric rises in revenue and subscription customers, a series of communication blunders has put Netflix in a perilous position.

Under the increasing regulation environment pushed by the SEC toward dark pools, Credit Suisse’s two dark pools, Crossfinder and Light Pool, were charged fines of $84.3 million in total.

In the early 2000s, Burberry experienced brand perception problems through counterfeiting.

On December 18, 2013, a specialty blog site released an article alleging that Target had fallen victim to a serious data breach, exposing forty million customers’ credit card information.

In the fall of 2011, Bank of America announced a plan to begin charging customers $5 per month on debit card accounts. The announcement met with sharp public outrage.

Infant formula producer Mead Johnson Nutrition Company needs to determine what its response should be when its flagship product, Enfamil, is linked to an infant’s death from Cronobacter sakazakii

Following Chipotle’s meteoric rise to prominence in the Quick Service Restaurant sector, management now faces a threat to their longstanding brand of “food with integrity.” Executives must decide

A father complains about pregnancy related coupons addressed to his teenage daughter.

Maker’s Mark may be part of a premium spirits portfolio but maintaining its authentic history is still important to the brand.

In 2012 a shooting in Florida rose to national prominence after it was revealed that no charges would be pressed against the 28-year-old man who shot and killed an unarmed teenager who was carryi