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Writing the Case Focus – Decision Focus or Descriptive Focus: Excellence in Case Studies: Part 5
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In this edition of our series on Excellence in Case Writing, we discuss arguably the single most critical element of writing an excellent case study: the focal construct.
John Bell was the CEO of Tampa Theatre.
The first Ikinari Steak location in the United States opened in Manhattan’s East Village in February 2017.
This decision-based case discusses what strategic direction Aflac should take as it emerges from the worst of the global pandemic.
This case describes a dilemma faced by the National Hot Rod Association (NHRA) and its president, Glen Cromwell.
This case study focuses on the success of Felipe Lopez as the CEO of companies in a medium-sized city in Colombia.
Newlyweds Brian and Rachel Goulet started a small business making and selling pens out of their home. Brian made ballpoint and rollerball pens from kits, and Rachel managed the website.
Paul Jessup had just met with the technology group that would be operating in the newly spunoff Synenergy.
One of the most significant challenges educators face is making material relevant to students.
Early in 2017, and after just six months as CEO, Tim Mohin considered options to support the recent structural changes at the Global Reporting Initiative (GRI), the global leader in standard-sett
Danny Howard had been a soil-grown farmer who learned the concepts and techniques of aquaponics from a lecture in an agricultural class in his late fifties.
Davenport was one of the first cities in Iowa to have riverboat gambling in the early 1990s.
Our world changes around each person, each business, each community, each nation, each region of the world.
Earl’s Cyclery and Fitness (Earl’s), located in Burlington, Vermont, is a specialty retailer in bicycles, accessories, and fitness equipment.
Epitomax Nutrition (EN), the sports nutrition market leader, is faced with both an opportunity and a challenge.
This critical incident describes a marketing decision faced by Elon Musk of Tesla.
Suzie Young was the owner and manager of Young Consulting Inc., a small, marketing services company located in Tampa, Florida.
The Norwegian team garnered 39 medals during the Winter 2018 Olympics, more than any other nation in Olympic history.
Andy Mattingly, Chief Operating Officer of the FORUM Credit Union, has been tasked with the responsibility of developing a program to attract more First-Time Homebuyers (FTHB) to choose FORUM as
Singpoli CEO Kin Hui had acquired a choice property in Pasadena, California, on which he designed a brand new boutique hotel.