Scholarly Articles

An ad for Qiaobi laundry gel balls sparked outrage in media all over the globe including Australia, New Zealand, France, Hong Kong, the U.K., and the United States.

Koji Tanaka was the former president of Yuri, USA, Inc., who now served as an adviser to the Yuri management team.

Matt Smith, a college student who lived at home in Cook County, took charge of family grocery shopping as a result of the Sweetened Beverage Tax Ordinance passed by the County Board on November 1

After looking at another disappointing quarterly report for new accounts, Patty, the V.P. of Retail Banking for Second Peak Bank, was convinced that immediate action needed to be taken.

This critical incident is about self-imposed reputational crisis because of a controversial Facebook post by Shannon Reilly, who owned and operated Magnolia Bistro.

This critical incident describes an ethical dilemma faced by a co-owner of a craft brewery.

On September 10, 2017, as Hurricane Irma moved toward Florida, one Tesla owner with a 60wKh battery capacity phoned in to ask if Tesla would grant him the battery power equal to a 75wKh model.

In an environment where published public opinion can make or break a company, both individuals and organizations should be aware of what content is permissible in an online review, and what cross

John Stewart, owner of Above Board Storage, had built a successful storage company on a slim marketing budget, but sales had started to slump.

Dietary supplements are a billion-dollar unregulated industry. Walgreens Boots Alliance earns millions in revenue each year in its retail pharmacies from the sale of such supplements.

Abstract

Global Genes, a patient advocacy group for the rare disease community, must plan for the launch and marketing of Rare X, a new data collection and analysis platform.

On August 29, 2018 Eric Bauman, Chairman of the Democratic Party of California sent out a midnight tweet exposing In-N-Out Burger’s donation of $25,000 to the Republican party and called for a na

On September 4, 2018, Nike, Inc. launched a new ad campaign featuring, Colin Kaepernick, a professional athlete with a highly polarizing image.

Two homeschooled Florida teenagers meet in a homeschool group arranged by their moms, start community college at 14 years of age and discover a shared passion for social entrepreneurship.

This critical incident describes a business and legal dilemma faced by an executive of a franchised restaurant.  The franchisee had received word that the franchisor was immediately terminat

At least 5,300 Wells Fargo Bank employees had created over 1.5 million deposit accounts and over 500,000 credit card accounts for Wells Fargo customers without the customers’ permission – many of

This critical incident is about a strategic marketing decision.

Hearing loss is a public health concern. Recent national legislation has been passed to introduce a future technological disruptor: over-the-counter (OTC) hearing aids.

In July 2017, Sarah Cattoor and her husband, Ryan Greening, were less than a month away from opening their new breakfast café in West Des Moines, Iowa.