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Reviewers play a fundamental role in the process of scholarship, but challenges are inherent along the road to possible publication.
Faculty using cases in the classroom want to find the best ways to engage students in critical thinking and problem-solving. Selecting cases to use is an important part of the process.
This study examines character development within the field of case writing. An overview theory on characters within cases is provided.
Videos illustrating the statistical methods used to analyze experimental data on the impact of sustainable development goals (SDGs) in marketing.
This course is designed in a modular format so educators can choose the elements and applications most suitable for their course objectives.
A consistent finding in sustainability research is that women are eco-friendlier than men, a gap usually ascribed to differences in socialization.
Marketing education in Jesuit business schools, as in most other business schools, is mainly oriented towards traditional for-profit business enterprises.
Sustainable marketing is one of the main challenges facing firms over the next few years because of its potential impact on both the growth of firms and the image of business people, hence the ne