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Anders Dahlberg is at a crossroads. As Underwriting Director at WMUK, he must find new ways for the local, NPR affiliate-classical music radio station to remain relevant.
GoldieBlox posted a video to its website that depicted young girls creating an elaborate and entertaining Rube Goldberg device.
This critical incident represents a real situation in which a well-known billionaire television executive, Oprah Winfrey was caught in the middle of a sex scandal at her beloved Leadership Academ
Urban Outfitters, as part of their vintage line, came under severe criticism for selling a sweatshirt with a Kent State University logo that included red splotches that resembled blood stains.
This critical incident describes Greenpeace’s social media and direct-action campaign targeting Lego for its business relationship with Shell Oil.
MannKind Corporation is a small biotechnology firm faced with a critical decision to find a partner to market its first product.
Lululemon Athletica, known for high-end yoga apparel, faced a series of bad public relations events starting in 2006 and continuing until 2013.
Danielle O’Reilly was frustrated. She paid for a massage several weeks ago and was really looking forward to it.
This case focuses on the Big Ten athletic conference’s fall 2012 decision to add Rutgers and the University of Maryland to the conference.
This case represents a small business that a first-time entrepreneur opened and expanded with little planning associated with either event.
The economics of medicine was changing and Dr. Mike Waxman was wondering if his medical specialty group, KCPC, would survive.
As writers who have made numerous attempts to create cases (some more successful than others) we are often asked, "how do you find a topic?" or "what topics make good cases?" These questions are
This is the full preview of the Journal of Critical Incidents - Volume 7 (Fall 2014). Individual cases with the associated teaching notes can be found by searching the case title.
Marketing education in Jesuit business schools, as in most other business schools, is mainly oriented towards traditional for-profit business enterprises.
The Atlantic Coast Conference (ACC) faced a crisis.
This is the full preview of the Business Case Journal - Volume 21, Issue 2 (Summer, 2014). Individual cases with the associated teaching notes can be found by searching the case title.
This descriptive case requires students to consider Absolut Vodka’s limited edition product launch in the Chinese market.
The Society for Case Research held a preconference workshop to help authors improve their case research skills.
Sustainable marketing is one of the main challenges facing firms over the next few years because of its potential impact on both the growth of firms and the image of business people, hence the ne