Scholarly Articles

Late in 2014, singer Neil Young issued a social media message calling for a boycott of Starbucks.

By 2011 analysts and journalists were buzzing about why Starbucks had been so timid with its entry into India. After all, Starbucks had over 17,000 stores worldwide in 55 countries.

The Air Zoo, an aviation museum located in southwest Michigan, is approaching its 30th anniversary and is faced with declining attendance and thus not meeting its financial goals.

A former mutual fund chief investment officer, Mike Atherton, was concerned about the future volatility of bonds in a likely environment of rising interest rates.

To celebrate the legendary basketball player Michael Jordan’s induction into the Basketball Hall of Fame, the grocery store chain Jewel-Osco was considering an advertisement in a commemorative ed

This critical incident describes the merger and controversial tax inversion of U.S.-based Burger King and Canada-based Tim Hortons.

The press hinted at a possible hostile takeover, and Jerry Bailey knew his job was on the line. Bailey was keenly aware that things needed to change quickly.

This case explores the vital relationship between the measurement of inventory and income for the restaurant Northstar Café.

This case details the early career trajectory of a recent college graduate who effectively leveraged mentoring to achieve career success.

Groupon, Inc.’s growth had been spectacular, and in less than three years after its founding, it was ready to make its initial public offering (IPO).

This decision-oriented critical incident addresses potential legal and marketing conflicts in the restaurant industry based on claims of superior food or of inferior competitor products.

Country Crock spread (a butter substitute made by Unilever) had changed its recipe to meet increasing consumer pressures for healthy food products.

This descriptive critical incident is based upon a real life situation encountered by the author.

The critical incident stems from a contract dispute between actor Evan Rachel Wood and film producer 10 Things I Hate, LLC, concerning the film 10 Things I Hate About Life.

“We cannot get new banks to join the LIBOR panel. This is unfortunate from my perspective.

This descriptive critical incident describes the events and resulting tragic consequences of Dr.

The idea for TrintMe was born at an alumni meeting in California when one of VS Joshi’s former classmates wondered why he had never asked her out while at College.

Grey is a relatively new zone sales manager in the Colorado Springs sales branch of a mainframe computer company.

This descriptive case describes the journey of Skyline Exhibits, a worldwide market leader in the trade show display industry, as it created and launched a dramatic innovation in its industry.

In response to employee requests, Tony Treanor, Director of Human Resources at Northwestern Counseling & Support Services (NCSS), was faced with making an important policy decision about perm