Curriculum Development for Community Engagement with the Integrative Justice Model

Author
Tina Facca-Miess, PhD
Region
North America
Topic
Marketing & Sales
Length
20 pages
Keywords
integrative justice model
sustainable marketplace engagement
marginalized consumer
value co-creation
long-term profit management
IJM
Target Audience
Graduate Students

This course is designed in a modular format so educators can choose the elements and applications most suitable for their course objectives. Alternately, the course will be offered online, each semester when warranted, facilitated by Dr. Facca-Miess or a qualified subject matter expert, encouraging participation and transferrable credit from other Jesuit schools of business. Can be made available to upper-level and graduate non-business majors such as those studying Peace, Justice and Human Rights, Non-profit Administration, and other social science disciplines.

The Integrative Justice Model (IJM) is a normative ethical framework that provides guidance for fair and ethical marketplace exchanges, particularly when engagement with impoverished or marginalized populations is involved (Santos and Laczniak, 2009a, b; 2012, and Facca-Miess and Santos, 2015). The IJM postulates five key tenets required for justice in marketplace exchange, which are also applicable to community development (or communal discernment), namely:

1) Authentic engagement with non-exploitative intent (AE)
2) Value co-creation with consumers (VCC)
3) Representation of stakeholder interests (STK)
4) Investment in future consumption without endangering the environment (IFC)
5) Long-term profit management rather than short-term profit maximization (LTPM)
Additionally, it is imperative that the evaluation of justice is grounded in the voices of stakeholders, particularly those impoverished or marginalized. Amplifying the voices of consumers (AVOIC) is a latent, but integral variable in the IJM, alternately used in place of long-term profit management (LTPM) in NGO, non-profit, or community development contexts.

Learning Outcomes

At the end of this course, participants will be able to:

  • Apply the IJM as an evaluation tool to assess the current state of justice 
  • Measure the current state of justice in their context/setting [being studied]
  • Use the IJM to evaluate the justice profile of their partner organization 
  • Develop a data-driven advocacy strategy based on the significant predictors of the transformative outcome that amplifies the voices of the consumer [transformative impact]
  • Recognize how an ethical framework for justice impacts transformation and the quality of life. [TQL]