Managing the Host-Guest Relationship Near the Hollywood Sign

Various stakeholders were competing to have their voices heard about the impact of tourism in the community near the Hollywood sign in Los Angeles, California. Tourists wanted easy access to hike to, and take photos near, the sign. Homeowners wanted their safety and quality of life prioritized by restricting non-resident access to the residential streets in their neighborhood. Local business owners were concerned that restricting access to the Hollywood sign also limits tourists’ ability to patronize their businesses. The conflicting interests of all the parties involved had not been successfully resolved by city council representatives. Instead, tension had continue to grow over the past few years. Destination managers must consider the triple bottom line in the evaluation of whether tourism was sustainable in the area.