Josep Franch, Ph.D.
Associate Professor, Department of Marketing Management in ESADE
URL Associate Professor
Dean of Business School, Deanship of ESADE Business School
Josep Franch has extensive teaching experience in various countries. He is expert in international marketing and global marketing, and his main area of specialisation is marketing strategy design, and product and brand management in multinational and global companies. He has also worked in subjects related to electronic marketing and Internet marketing strategies.
From an educational point of view, he is one of the main experts in the case study method. Author of numerous practical cases in the field of marketing, some of which are available through the European CASE Clearing House (ECCH), he has won the CASE Writing Competition organised by the European Foundation for Management Development (EFMD) on two occasions: in 1999 in the International Strategy category with the cases Unilever (a): Globalising the ice cream business and Unilever (b): Frigo Spain, and in 2001 in the Multimedia category, with the cases LOréal (a): Joining the shampoo battle and LOréal (b): The local adaptation of Elsèves global strategy. He has also won Ruth Green Memorial Award for the best case presented by a non-American author at the Annual Meeting of the North American CASE Research Association (NACRA) in 2004, with the case Mango: The US market. He regularly delivers sessions on how to write practical cases and on the use of cases in class, both at ESADE as well as for other programmes including the International Teachers Programme (ITP).
He has previous experience as marketing director in companies such as Fujifilm, providing consultancy services to companies including Novartis, Sony and Xerox. He has been Associate Professor at ESADE since 1988.