Kitty vs Goliath - A Customer's Battle with AT&T

Because the Kitty vs Goliath case involves problems with a telecommunications company, students will easily relate to it. This case illustrates the difficulty customers of large corporations can encounter in attempts to resolve problems, even relatively simple ones. Kitty had been an AT&T customer for forty-seven years. For the past few years she had enjoyed the convenience of the company’s e-billing plan until, without notice, she was unable to access her bill. Although distasteful to her, she made several attempts to contact AT&T’s customer service line to resolve the problem, with no success. Since AT&T had established no provision for an alternative method of contact, Kitty found addresses on AT&T’s website and sent letters requesting service but was ignored. Finally, AT&T simply turned her account over to a collection agency and discontinued her telephone service.