This case takes place in June 2024 after Poppi, a new soda company claiming to use natural ingredients and to benefit gut health, has been sued by a customer for false claims and unjust enrichment. The company has been growing at an exponential rate, even landing a sponsor from famous TV-show Shark Tank. How will this lawsuit affect the brand? Is the company really at fault? This case provides an example of a dissatisfied customer taking legal action against an up and coming industry leader.
Experience level
Intermediate
Intended Audience
Faculty
Speaker(s)
Session Time Slot(s)
Time
-
(1:30pm)