Browse by individual material type and use our filters to help sort the results to suit your requirements.
You Selected:
Area of Study:
- (-) Remove Business and Management filter Business and Management
Material Type:
- (-) Remove Case Study filter Case Study
Region:
- (-) Remove North America filter North America
Target Audience:
- (-) Remove Undergraduate Students filter Undergraduate Students
Topic:
- (-) Remove Marketing & Sales filter Marketing & Sales
Search
Content Type
Area of Study
- Covid-19 Research (0)
- Research Methods (0)
- murder case (0)
- Education (0)
- Integrated Marketing Communication (0)
- Law (0)
- Liberal Arts (0)
- Religion (0)
- Sciences (0)
Topic
- Inspirational Paradigm for Jesuit Business Education (0)
Target Audience
Length
Region
Language
- Spanish (0)
Published by
Includes Teaching Notes
![Journal of Case Studies Journal of Case Studies](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/logo/Screen%20Shot%202020-01-07%20at%203.12.17%20PM.png?itok=FW5wqVdw)
This case describes a dilemma faced by the National Hot Rod Association (NHRA) and its president, Glen Cromwell. On August 12, 2020, The Coca-Cola Company accused the National Hot Rod Association (NHRA) of a material breach of the sponsorship...
![Journal of Case Studies Journal of Case Studies](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/logo/Screen%20Shot%202020-01-07%20at%203.12.17%20PM.png?itok=FW5wqVdw)
Shake Shack’s leadership found itself in a difficult situation when, after initially accepting $10 million in PPP (Payroll Protection Program) funds early in the onset of the COVID-19 pandemic, the company decided to return the money. As the...
![Business Case Journal Business Case Journal](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/BCJ%20-%20final%20edit.png?itok=qiLZP0Wr)
This case describes five distinct periods in Sun King Brewery’s distribution history. The Indianapolis brewer experienced explosive growth since opening in 2009. It rode the wave of the “craft beer revolution,” earning 27 Great American Beer...
![Business Case Journal Business Case Journal](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/BCJ%20-%20final%20edit.png?itok=qiLZP0Wr)
This descriptive case discusses rebranding strategies in the quick service restaurant (QSR) industry. The case demonstrates Popeyes’ brand evolutions during changing customer expectations. As defined by Aaker’s (1992) widely used framework, a...
![Journal of Critical Incidents Journal of Critical Incidents](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/logo/Screen%20Shot%202020-01-07%20at%203.12.57%20PM.png?itok=4STu7rPz)
This critical incident describes a legal dilemma faced by a Tim Hortons franchisee in the St. Louis metro area. The franchisee, Eric Sigurdson of Show Me Hospitality, asserted the franchisor, Tim Hortons USA, attempted to force him to sign a...
![Journal of Critical Incidents Journal of Critical Incidents](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/logo/Screen%20Shot%202020-01-07%20at%203.12.57%20PM.png?itok=4STu7rPz)
Sasha oversaw the Coffee Fund for the College of Business where she worked as an administrative assistant. Coffee drinkers were asked to contribute. Over the years to maintain this fund, Sasha relied on repeated emails soliciting donations. As...
![Journal of Critical Incidents Journal of Critical Incidents](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/logo/Screen%20Shot%202020-01-07%20at%203.12.57%20PM.png?itok=4STu7rPz)
A business partnership between pop star Rihanna and TechStyle to sell Savage X Fenty (or X Fenty) branded lingerie seemed like an ideal business start-up and sales started strong. Rihanna provided the company star power and the products were...
![Journal of Critical Incidents Journal of Critical Incidents](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/logo/Screen%20Shot%202020-01-07%20at%203.12.57%20PM.png?itok=4STu7rPz)
This critical incident traces the impact of Nike’s decision to refocus its distribution strategy toward internal marketing channels. In 2017, Mark Parker, CEO of Nike, the world's largest athletic brand, announced the company would eliminate...
![Journal of Critical Incidents Journal of Critical Incidents](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/logo/Screen%20Shot%202020-01-07%20at%203.12.57%20PM.png?itok=4STu7rPz)
This critical incident is about Stacy Flathau, Senior Director of Corporate Communications at Kellogg, and Kellogg’s foray into brand activism with its limited edition Together With Pride cereal. The cereal, released during Pride Month in...
![Journal of Critical Incidents Journal of Critical Incidents](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/logo/Screen%20Shot%202020-01-07%20at%203.12.57%20PM.png?itok=4STu7rPz)
Since its founding as three internet genealogy sites in 1996, Ancestry.com (Ancestry) evolved as a public and private firm consisting of four product lines, each with different growth potentials and market share prospects, hoping to achieve its...