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In 2007, after raising nearly $1.5 million in seed money, Eric Frank and Jeff Shelstad quit their jobs and founded Flat World. Together they had nearly 30 years of combined experience working for three large textbook publishers: Pearson, McGraw...
J.P. Morgan Chase & Co. Chairman and Chief Executive Officer James Dimon faced many crucial management decisions based on the revelation during his April 30, 2012 conference with his senior management team about certain out-of-control...
This descriptive case requires students to analyze Rolex Group’s decision to endorse Tiger Woods following his scandal in November, 2009. Students who read this case will build confidence in their strategic ability to assess sponsorship...
Dr. Milton Moore, a registered pharmacist and medical doctor, who originally started a skin care products business as an extension of his medical practice in dermatology, had personally managed Moore Unique Skin Care since its inception in 1993...
Because the Kitty vs Goliath case involves problems with a telecommunications company, students will easily relate to it. This case illustrates the difficulty customers of large corporations can encounter in attempts to resolve problems, even...
This decision case gives students an opportunity to think about communication needs related to an organization’s recovery from a crisis created by a flood. Columbus Regional Hospital (CRH) experienced a disaster on a scale few other hospitals...
“The Tax-exempt Status of AARP” is a descriptive case study. It covers the aftermath of the issuance of Behind the Veil: The AARP America Doesn’t Know, a 40-page Investigative Report released by Wally Herger (Representative, California) and...
Whispering Pines is a not-for-profit retirement home, established in 1927, that never made the transition to a modern nursing home model and now faces occupancy, management, and Board problems. The Board has dwindled to 4 members, none of whom...
Joseph (Joe) Christopher was a dedicated and hardworking business professional who was a majority male over 50 year’s old and practiced honesty, integrity, and trust. Throughout his work life, he consistently demonstrated what it takes to be...
This analysis case highlights leadership in critical situations and is an account of Midwestern University’s Foundation. Responsible for procuring scholarship dollars, the Foundation had been impacted by two urgent situations: the economic...