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Luxury performance vehicle brand, BMW, had implemented a new subscription-based policy for customers to access certain features on their vehicles such as high beam assist, heated seats, and heated steering wheel. BMW’s brand appeared at risk as...
This critical incident describes an ethical dilemma faced by AT&T sales representatives. In 2016, AT&T had launched DirecTV Now as their live TV and on demand streaming service. The launch was hailed as a key part of AT&T’s pivot to...
Nancy was a student who took an exam in her university’s Testing Center because she needed extended time and a distraction-free environment. After she took the exam, she discovered that students who took the exam in the classroom accessed...
Boris Johnson, former mayor of London and Prime Minister of Great Britain, was a powerful even “rebellious” politician with seven children born to three wives and a mistress (Shone, 2022). Boris had many political successes, including Brexit...
This critical incident centers on a university department chair facing an either-or personnel decision concerning two faculty members who are on annual renewable contracts. Both faculty members are strong performers who contribute to the...
In 2008, leaders at Columbine Health Systems (CHS) began to require its personal care providers to pass a written test, which they had not validated, to ensure job-readiness. Employees took the test, which adversely impacted four of the nine...
A business partnership between pop star Rihanna and TechStyle to sell Savage X Fenty (or X Fenty) branded lingerie seemed like an ideal business start-up and sales started strong. Rihanna provided the company star power and the products were...
This critical incident traces the impact of Nike’s decision to refocus its distribution strategy toward internal marketing channels. In 2017, Mark Parker, CEO of Nike, the world's largest athletic brand, announced the company would eliminate...
Since its founding as three internet genealogy sites in 1996, Ancestry.com (Ancestry) evolved as a public and private firm consisting of four product lines, each with different growth potentials and market share prospects, hoping to achieve its...
This case revolves around ALDO, a Canadian wholesale distributor and third-party sourcing provider, as well as a retailer of fashion footwear, handbags, and accessories. The first wave of the COVID-19 pandemic, roughly between February and...