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Includes Teaching Notes
This is the full preview of the Business Case Journal - Volume 10, Issue 2 (Winter 2002-2003). Individual cases with the associated teaching notes can be found by searching the case title.
The Rise and Fall of Pets.com: "...
This is the full preview of the Business Case Journal - Volume 9, Issue 1 (Summer 2001). Individual cases with the associated teaching notes can be found by searching the case title.
Marketing Research in the Political Arena...
This is the full preview of the Business Case Journal - Volume 5 Issues 1 & 2 (Summer& Winter 1997). Individual cases with the associated teaching notes can be found by searching the case title.
Barrick Gold...