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The ability to tell stories has been identified as a “universal human trait” that exists in various forms within all cultures in the world (Yong, 2017, p. 2). Within the education literature, researchers have advocated for storytelling as an...
This brief summary updates readers on the Journal of Critical Incidents and the Society for Case Research
This video is a condensed version of a live presentation on diversity, equity, and inclusion given by Mona Ameli, CEO and Managing Partner of Ameli Global Partnerships. It captures the impact of true DEI on KPIs, culture, and brand.
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This module focuses on teaching students the rationale and mathematical foundation of advanced natural language processing (NLP) methods – the theory component.
This...
This case describes five distinct periods in Sun King Brewery’s distribution history. The Indianapolis brewer experienced explosive growth since opening in 2009. It rode the wave of the “craft beer revolution,” earning 27 Great American Beer...
This descriptive case discusses rebranding strategies in the quick service restaurant (QSR) industry. The case demonstrates Popeyes’ brand evolutions during changing customer expectations. As defined by Aaker’s (1992) widely used framework, a...
Destiny or Fate: The GJCS and SCR Perfect Fit
Stellern, M. Rockhurst University
Joseph, J, Lemoyne College
Craig Davis, Ohio University
Bradley W. Brooks, Queens University of Charlotte
Britt M. Shirley,...
Electric automaker Tesla’s Autopilot technology aims to make driving safer and more convenient. Consumer misuse, however, and numerous vehicle collisions contradict Tesla’s goal. As Tesla continues to release new Autopilot updates to the public...
This course gives students the chance to develop their knowledge and thinking about entrepreneurial opportunities by applying marketing concepts to the specific challenges of the small business, start-up, or entrepreneurial setting. The...
This is an introductory Entrepreneurship course for those contemplating an Entrepreneurship major and minor with an opportunity to vie for a business loan to start a businesson campus. It is open to all students across campus.The course is...